Despite a Berne Stock Exchange course, Chang Byung

The players know the group Grafton for its game catalog: term , Elon or the battle royale PUBG: Battleground (available in Free-To-Play recently). We also remember that in August of last year, Grafton proceeded to its IPO, becoming the first video-playing group of the South Korean industry in terms of market capitalization (then estimated at 19.85 billion, in front of the 17.69 billion NCS OFT ).

This IPO has been complicated and Grafton has had several times to reduce the initial value of its action to be sure to find takers with investors - notably because financial analysts estimated the surveillance group with regard to its economic activity. Real. Obviously, they did not quite damage: In six months, the action of Grafton went from an average of 500,000 won (€370) to 276,000 won (€204). Absolutely, investors are worried, starting with Grafton employees who have been encouraged to invest in the company. In this context, Chang Byung-soo (the Grafton boss) tries to reassure them.

In an open letter, Chang Byung-soo says to understand the resentment of the Grafton Shareholders and concedes not having a magic wand to raise the stock market class. It also explains the drop in the value of the action by the commercial failure of PUBG: New State on mobile platforms, but also recalls that a game can sometimes find its audience during operation. Similarly, Term is now an aging MMO and strength is to admit that Lyon is struggling to find its audience, whether in Asia or the West. Remains the change of economic model of PUBG Battleground (in favor of a free-to-play offer) that could revitalize the activity of the game.

Beyond the hopes of Chang Byung-soo, it is especially retained that if Grafton's boss says being unable to redress the value of the short-term action, [he] nevertheless intends to work to increase the value of the company on the long term. And it may be one of the size issues that the new technology industry will face in the coming years: it's sometimes feeling that more and more often the large groups of the Tech work more for their market capitalization (via financial operations) than for their economic activities (via their production). Grafton may not be the only one to face the disillutment of stock market surgery in the months and years to come and to refocus on more tangible economic activities.